On the quality of design depends on the success of the entire site. Therefore, it is very important to follow the trend, to understand what tools have become fashionable in the field of site-building, and which are already considered obsolete and remain behind. By the way, trends in web design are constantly changing, improving, modernizing.
Believe me, if you follow the trend of web design, your target audience will appreciate it, converting from a visitor to a regular customer.
First of all, design trends have touched mobile gadgets. Only last year the frequency of viewing sites using mobile devices surpassed the use of laptops and computers. It makes sense that the design of the adaptive version of the site should match this. Not so long ago, the appearance of the adaptive version of the resource was limited – there were no colorful elements that added weight to the pages, various full-width banners and triggers due to the limited size of displays.
Storytelling
The concept of storytelling came to us from the west and has firmly established itself in one of the content directions. Today it is very common to see storytelling in social networks, which persuade the reader to buy some product or service, referring to the story of how it helped the author. But a few years ago, the principle of storytelling gained a foothold in web design, showing great results.
More space
The trend for more white space is relatively recent – in 2016-2017. However, it has reliably settled in web design due to its ability to focus attention on the main offer.
Large white space visually enlarges the screen, does not allow the user to lose concentration. In addition, this color is combined with all other colors, so as accents or design ideas you can choose absolutely any shades. And they will look just fine.
Responsive logos
A fresh trend that will always be relevant from now on. Adaptive logos, which depending on the size of the screen of a mobile device can automatically adjust to it, in one fell swoop can perform two functions at once: the company will keep its brand in front of the target audience regardless of its mobile device and the search engine when analyzing the mobile version of the site will evaluate the behavioral factor, improving the position of the resource in the search engine.
Studio minimalistic photos
Try to replace the bright and multi-element photos on your website with high-quality photos that show only one element that reflects the idea and concept of the company. This will focus the visitor’s attention and will not allow him to get distracted.
Screaming colors
No one can and will never be able to prohibit you from using bright colors in the design of your site, if they emphasize the overall idea. Colors convey emotions, and emotions – the most important thing for the user. At the sight of juicy and screaming colors, properly matched, your target audience will appreciate your boldness, staying on the site and continuing to use it.
Non-standard arrangement of blocks
The classic way of arranging blocks is already considered obsolete. No, it does not lose its effectiveness, but thanks to new methods of presenting information you can significantly increase it. Try to structure information according to the method of a broken grid, chaotically placing blocks across the page. This solution creates a new spin in terms of aesthetics – it fuels the user’s interest and allows you to not go beyond the corporate identity of even a narrowly focused company.
Full-screen video
Although infocontent allows you to maximize the exposure of the company, its competitive advantages and services, full-screen videos can handle it just as well. First, background videos make the site design unusual, modern, which increases visitor engagement and leads the project to greater effectiveness. Secondly, videos can become not the worst story about the company. At the same time, the user does not need to scroll down the page to find the information they are interested in.
Geometric shapes and patterns
This trend is relatively fresh. It originated in 2016, developed in the 17th and will continue to gain popularity. Mixing different geometric shapes can yield great results. Choosing the right patterns and shapes can help create a cohesive and attractive composition that is highly appreciated by web users. And, despite the fact that 2D technology is gradually losing its position, giving way to 3D, such techniques can significantly refresh the concept of design, making it modern and very interesting.