Category: Identity

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An identity, or logo, is the essence of the company or organization. A strong identity is a strong company, a poor identity is a huge hole in the company. Here we discuss identities, their importance, identity strategy, and techniques for a strong identity.

wpLifeGuard – A WordPress Video Tutorial Website Case Study

Brief wpLifeGuard is a Bold Perspective Labs project that was born out of the desire to create a resource for teaching clients how to use WordPress. As web designers, we are regularly faced with the task of helping clients learn to use their newly created website. We recognized that this is a common thread amongst Continue Reading »

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AgendaWise – A News Website Case Study

Brief Daniel Greer of AgendaWise Reports approached us with great ambitions for a new redesign of their political news site. The AgendaWise goal is to inform readers that everyone has an agenda—whether they admit it or not. The idea is to dissect the different biases present in the political world and divulge the political discourses Continue Reading »

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Abberdein – a Band Identity Case Study

A Look Into the Making of a Band Image San Antonio band, Abberdein, presented us with a huge opportunity to be a part of an amazing project that is already having an incredible impact. We had the privilege of designing a completely new image for the band to promote the release of their latest album, Continue Reading »

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Logos Do Influence “The Experience”

Yesterday, Scrivs of Drawar posted “The World isn’t a Dribbble Showcase” in response to designers going nuts over the new Gap logo. It seems like Scrivs’ point is that logos aren’t that big of a deal, ‘they’re just logos’ and don’t affect the brand, only the experience defines the brand. He’s even written a post Continue Reading »

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Your Identity Can Make or Break You

Your identity sends a message to your audience telling them who you are. It is often the first thing people will go off of when they make their initial assessment of you and who you represent. Is your identity saying the right thing? 1. First Impressions Are Vital This goes for anything from business cards Continue Reading »

For the Client Blog Posts for Clients

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